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Amid stalling iPhone sales, many have claimed we are finally bored of Apple's handset and have reach 'peak iPhone'.Now, a new report reveals that although the firm is experiencing a slump in iPhone growth, the tech giant has ordered 72 to 78 million units of its new iPhone 7 this year –10 million more than expected.
This is despite recent leaks that reveal the phones will look similar to the iPhone 6s - but will have enhanced internal components.
Last month, Apple released its first quarter earnings for 2016, which showed a year-on-year drop in sales of its handset.
Apple says the slump in sales was caused by 'macroeconomic headwinds' and the iPhone 6 being 'an anomaly' as it offered an entirely new size handset.
But by tacking an extra 10 million to the iPhone 7 and iPhone 7 Plus order, the firms seems to believe this year will put growth back on track.
However, there is a chance that the iPhone 7 devices will largely mirror its predecessor on the outside, but rumors say there will be various camera upgrades and redesigned antenna lines on the back, reports 9to5Mac.
iPhone 7 and iPhone 7 Plus are said to include upgraded components from Apple’s A10 processor, an increase in RAM to 3GB and it could have a massive 256 GB storage option.
Many different images and rumors of the variants have been coming showing up left and right, but the most recent comes from Weibo that claims the leaks are the real iPhone 7.
And it looks like the 'shame of Apple' will live on for another generation.
The images show a new rear camera, but with the same beveled and protruding bump on the back casing.
However, the design of the camera does suggest improvements for better quality pictures and video.