Gwen Stefani and Blake Shelton reported, paying people to post about their relationship

Love is branded content.The Cut recently noticed a peculiar trend from Instagram influencers: an obsession with it couple Blake Shelton and Gwen Stefani.  

Reality TV stars Becca Tilley (The Bachelor) and Stephanie Pratt (The Hills) recently posted very similar and out-of-place posts, within an hour of each other, highlighting the celebrity couple. They both also curiously linked to the same iheartRadio performance of the two.

The Cut notes it may not have been Shelton or Stefani's teams who brokered the sponsored social media posts — it could have been iHeartRadio or Honda.

 

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