Instagram is trying to reassure its millions of users that there’s no reason to panic. The social media brand promises nothing about the way its popular photo-sharing app works is changing… yet.
The mobile app maker has been getting an earful from many of its filter-loving, photo-snapping users this week after the company announced it would be switching over to algorithmic filtering. That’s the trick that sorts social media posts based on a user’s behaviors and interests, instead of just filing them in chronological order, as Instagram typically does now.
Instagram, eager to quell all the fears that change is bad, maintains that it’s still just testing out the new technique.