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Leading beverage company, Coca-Cola Nigeria Limited, has announced their partnership with Nigeria Football Federation (NFF) as the Official Soft Drink Company and Sponsor of all the Nigeria National Football teams.
The event which took place at Eko Hotel, Victoria Island Lagos, was also an opportunity for the NFF to unveil the 2-year contract extension for Super Eagles Technical Adviser, Gernot Rohr as well as reveal entire programme of the Super Eagles ahead of the World Cup in Russia later this summer.
Shehu Dikko, NFF’s 2nd Vice-President and Chairman of the NFF Marketing, Sponsoring and TV Rights Committee, said Coca-Cola is a globally recognized brand that is loved by the Nigerian youth who are also passionate lovers of football, and insisted that the partnership will create a fusion that will project the game of football particularly as the 2018 FIFA World Cup approaches.
Dikko further stated that the NFF are hugely delighted that the partnership with Coca-Cola is long –term, which underscores the commitment of both parties to work together for a mutually beneficial relationship that would surely take Nigerian Football to the next level. The partnership will surely be of benefit not just to the National Teams but indeed the Leagues.
Mr Cletus Onyebuoha, Head of Strategic Marketing (Sparkling) at Cola-Cola’s West Africa Business Unit, comprising 33 countries with 45% Africa population, said:
We are proud and excited to partner with the Nigeria Football Federation as the main sponsor of all the Nigeria National Football teams.”
Historically, Coca-Cola has always been in the forefront of corporate support for the development of football in Nigeria. This is evident in the huge funds committed yearly to Copa-Coca-Cola Under-15 secondary school national football competition which culminates in scholarships for players of winning schools as well as sponsoring the best players to international soccer camps.
Bhupendra Suri – Managing Director, Coca-Cola Nigeria said:
“The sponsorship of the Nigeria National Football teams is a further demonstration of Coca-Cola’s commitment to football in Nigeria at all levels and also support for communities where we operate; which then allows Coca-Cola to continue delighting the Nigeria consumer.”
Georgios Polymenakos, Managing Director of Nigeria Bottling Company also said,
“Everyone knows that Coca-Cola is the official global partner of the FIFA World Cup Russia 2018. It is only fitting that we are also the Official Soft Drink and Sponsor of the Nigeria Super Eagles and all the other national football teams.”