Biola Alabi Media (BAM) on Thursday, March 17, held a launch event of its newly TV series, ‘Bukas & Joints’, hosted by award winning media personality, Olisa Adibua at a private screening in Lagos.
Biola Alabi, Managing Director, BAM Productions during her welcome address at the event said “this is an exciting time for us at BAM and we are not only thrilled about our show but are equally excited to announce our esteemed sponsors, who believed in our vision of this show and went on this amazing journey with us in bringing it to life.”
She further added “as we forge ahead with our content development for Africa, we believe these partnerships with all of our valued sponsors, is representative of where we are headed as a television entertainment brand”.
The show, which will premiere on Sunday, March 20 on Africa Independent Television (AIT) by 7pm, follows Olisa on a journey of remarkable food adventure across fifty eateries in the cosmopolitan city of Lagos.
Bukas & Joints will explore the history of these places, and their amazing cuisines.
Speaking on its support for the show, Divisional Head, Corporate Communications, Heritage Bank, Mrs. Olusola Longe-Okenimkpe said: “We are more than happy to be a part of this exciting yet authentic TV show out of Nigeria, as it captures the very colourful heritage of the Nigerian people through food and creating publicity for small businesses.”
The Brand Manager, UAC’s Grand Pure Soya Oil, Tope Banjo also said, “As one of the makers of cooking oil in Nigeria, we are aware that our product plays a major role in many cooking experiences, and while it is an essential component of meals, cooking oil also adds flavor and a unique taste to many of our rich Nigerian dishes. Grand Pure Soya Oil in addition, pushes for the consumption of healthy cooking oil and we believe this show is a good opportunity for us to reiterate our message about healthy cooking.”
The Nigerian Ssokesperson for the world’s largest beverage company, Coca-Cola, Marketing Director, Patricia Jemibewon, further extolled the show saying “Bukas and Joints fit perfectly with our brand’s identity and message, as the show captures the essence and culture of food, which is a core of our brand. Our product as it is well-know, provides refreshment and goes hand in hand with food, so who better to be a part of this wonderfully crafted show than the largest beverage company, Coca-Cola”.
Koye Sowemimo, Head of Corporate Marketing at Samsung Electronics West Africa, a global leading electronics company, said “Samsung is proud of its affiliation with this new TV show as it captures the varying culture of Nigerians with one semblance of similarity, food”.
Bukas and Joints will air every Sunday night by 7pm on AIT, channel 128 on StarTimes and 253 on DSTV.