It is taking the world by storm.
Pokémon GO has become a cultural phenomenon in just a week, attracting nostalgic adults and excited children alike.
And one fan of the mobile game was so caught up in the craze that he couldn’t help catching a Pokémon – as his wife gave birth in hospital.
Jonathan Theriot, from Texas, US, set about capturing the bird Pidgey while his spouse, Jessica, was in labour with their baby daughter.
He later posted a photo of his actions online, showing the animated creature on his phone screen and his wife lying in her hospital bed.
He captioned the image: ‘When your wife is about to have a baby and Pokémon shows up and you have to low-key catch it…”
The picture, which was taken as Jessica awaited a C-section, was later uploaded toImgur , where it quickly went viral.
It has since garnered more than 2million views, with many users relating to Jonathan’s desire to catch the Pidgey – even at such an important time.
One wrote: “If she’s your wife she should understand how important this Pidgey is.”
But some criticised the new dad for playing the augmented-reality game while his wife was giving birth to their third daughter.
However, Jonathan said his partner ‘wasn’t mad at all’ – although she would not allow him to leave the room to search for more Pokémon.
“I’m lucky enough to have a wife that supports my Pokémon lifestyle,” he wrote. “She drew the line at me wandering around the hospital searching for more.
“At least until the baby is out!”
Speaking to BuzzFeed abut his actions, he added: “As soon as it popped up, I was like, oh my gosh, there’s a Pidgey sitting on your bed!.
“So, I screenshotted it, then caught it and showed it to her.”
Jonathan’s daughter, Ireland Sage, Theriot, was born on Thursday morning.
The proud dad later posted a photo on Imgur of himself holding the adorable little girl.
Pokémon GO involves using a mobile device to find and capture virtual Pokémon characters at real-life locations – like Jessica’s hospital room.
Interest in the game has surged since its release last week.
It was the most downloaded free app on Apple’s app store, while Nintendo shares surged nearly 25 per cent on Monday for their biggest daily gains ever based on its success.
And the free app is ‘coming soon’ to the UK, having already racked up millions of fans in the US, Australia and New Zealand.