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WAC Signs Exclusive Distribution Deal With Retailers

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Tile manufacturing firm, West African Ceramics Limited, says it has made a pact with major building materials’ dealers on exclusive sale of its products in notable markets across the country.
According to the firm, the exclusivity store initiative, which has many dealers signed on across the country, was demonstrated with the inauguration of the first Royal Exclusive Showroom in favour of a major building material dealer at the Mararaba Building Materials Market in Abuja.

The General Manager, West African Ceramics Limited, Mr. Bhaskar Rao, was quoted in a statement as saying that the showroom was a one-stop shop for all products under the Royal stable, which would elevate the trade experience of dealers to a modern level.

“They will now be able to attract various segments of consumers and customers in an open market place, because the showroom will not just be a shop to display tiles, but will serve as an experience centre where customers get to be informed, entertained and experience tile applications such as kitchen and bathroom setup,” he said.

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