Samsung has an anti-iPhone advert that mocks everyone who bought iPhone X, and it is titled ‘Growing Up’. The ad which mocks its competitor, progresses through several past iPhone launches, mocking different features and changes along the way.
It begins in 2007 and follows a young man as he excitedly buys and opens up Apple’s original iPhone. Then there was a flash forward to 2010, where we see the young man unable to take a photo as his iPhone has run out of storage.
The iPhone 3GS is mocked for its lack of storage space, while the iPhone 5s is mocked for not supporting a stylus. For 2015, Samsung just shows a bunch of people standing in line in the rain, presumably for the iPhone 6s.
For 2016, Samsung hits the iPhone for not being water-resistant. This is an interesting choice seeing that the iPhone 7 was touted by Apple as being water-resistant and the device was found to withstand significant time in water.
Finally, Samsung mocks the iPhone 7 for its lack of a headphone jack and lack of support for Qi-enabled wireless charging. Of course, the iPhone 8 and iPhone X now support Qi wireless charging.
The ad then ends up switching to Samsung’s Galaxy Note 8. For one last shot at the iPhone, the now Galaxy Note 8 user walks past a line of people waiting for the iPhone X – complete with someone rocking a notch-shaped hair cut.
Here’s the video below;